Games with live dealers are a new trend in the world of gaming. Read this article to find out why innovation is a prerequisite for games with live dealers and why businessmen are increasingly turning to them.
The history of live-dealer casinos: what has progress been made?
The introduction of live casinos has revolutionized the world of casino games. The main change occurred in the way the players think. Initially, users had a psychological prejudice that this niche is already reserved, that the game requires special knowledge and skills or a large amount of deposit. Over time, it was possible to convey to the consumer that nothing of this kind is required, and to dispel the myths around games with live dealers.
At first, the creation of games with live dealers set the main goal to give the player an experience similar to visiting a land-based casino. The distinctive feature was that the visitor could get this experience remotely, in comfortable conditions. Since the companies had common goals, the offers they received at the exit also differed little from each other. Soon, technological progress made it possible to improve image quality. This created an atmosphere in which the user felt as if alone with the dealer. The environment was personalized.
Ten years ago, users could only use a live casino service on a desktop computer. The option was organized with the help of a Logitech camera, and there was one girl in the lens who rotated the roulette wheel. Currently, games are running with 21 cameras and slow motion turns. In addition, the industry segment is represented by games that combine Live and HFL. Some developments in format are more like a game show than a board game.
However, there have been some illogical changes – a departure from green screen technology, which undermined the trust of users and affected the involvement of players. Due to the fact that players in 2018 prefer mobile versions of the game to any other, live games have changed dramatically and have little to do with live casinos, which worked in 2006.
Difficulties in managing casinos with live dealers
The hardest part is to ensure that every game presenter at every table is always involved and doing his or her job at a decent level. This is possible if the focus is always on the presenter, who is provided with the appropriate working conditions. The selection of managers and dealers is extremely important and their professionalism is a key component of the project. Language skills are of paramount importance.
To create a unique product, its core must be innovation. The provider must be flexible in the offer, which not only stands out, but also complements them. Managing a casino like this is difficult.
“The Evolution Gaming team consists of 30 people who constantly monitor changes in Chrome and other browsers. The staff optimizes the video for each specific part of the world on devices of different types. We also have what’s known as iTeam, which consists of 15 people. They test games, identifying new optimization options. The total number of employees in different countries is 5,000. The games are played around the clock,” said Todd Hausholder, CPO at Evolution Gaming.
Providers are required to protect their games from fraud and various risks. The view that a live casino is limited to the fact that the dealer flips the ball and it is broadcast live is wrong.
The key to these games is innovation. Therefore, in order to create a quality product, it is necessary to generate unique trading offers. Safety is the first rule of live casinos. To do this, it is necessary to use the latest technological advances in the industry.
Live Casino Profit
The percentage of profit that each particular operator receives varies depending on the company’s resources, focus and maturity of the market. It ranges from 5 to 25%. However, the trends of recent years contribute to the increase of this indicator.
The last frontier of innovation
Leading companies in this field today invest in technology, thus trying not to interrupt innovative progress. The list of achievements includes 3D, sports widgets and live awards. However, the specifics of working with innovations is that they must be constantly produced, giving new solutions and improving the game. The company’s performance depends on the quality of the technology used in product development. Given the constant increase in competition in the market, the only right solution is to strive for innovation.
Social casinos, or casinos placed on social networks, are something in between classic online casinos and games where you can buy bonuses, accessories or superpowers for money. The fundamental difference between social casinos and traditional casinos is that the main goal of a player is not to win money, but to interact with other players. It is believed that due to lack of risk factor – the fear of losing money social casinos have a relaxing effect. Social casinos – entertainment available on various platforms on the Internet and contribute to socialization.
What do social casinos make money on
Another key feature of social casinos is that they are free entertainment. However, during the game the user can buy a lot of different abilities, accessories or bonuses for money. The mechanics of the game involve the user, but the time allocated for games is limited, so if the user wishes to continue the session, he can pay extra. The user may also be charged a tournament game fee.
Trends in social casinos
Statistical data show that the trend in the number of active users is more or less stable. A new audience is not observed either. On this basis, we can conclude that the market is mothballed. According to the data, the audience indicator has remained unchanged for five years. This suggests that companies-developers are actually competing for the same users. The increase in profit is due to optimization of processes in a competitive environment.
Most of the content of social casinos are slots – 80% of the market, as well as video slots, which began to develop 40 years ago.
Companies such as Aristocrat, IGT, Scientific Gaming have been developing such slots for many years. Achilles’ fifth largest social casino market leader is their conservatism, unwillingness to introduce an innovative approach. That may be the advantage of beginners.